The brains behind it all, our two co-founders Rita & Karen met in 2012 with a common love for nature and environmental causes. Two years on they launched their first organic products, formulating four nutrient rich shampoos to nourish and repair hair.
Karen’s background in pharmaceuticals is deep rooted, starting a formal education, with a Master’s degree of (MSc) Applied Pharmaceutical Sciences from the University of Rhode Island. Which led her to begin her journey in this industry, teaching in Taiwan universities and being a professional consultant for over 25 years.
Combining natural organic formulas with a backbone rooted in science is what makes Naveen extra special.
Our mission as a business is to develop formulas that are effective in nourishing, restoring and rejuvenating skin, whilst being conscious of the environment and vocally transparent in our processes.
We’re strongly aware of our responsibility to the planet and to our consumers. It’s why we ensure we’re assessed in our methodology and we’re proud to say we reach the requirements for the following certifications:
Transparency is super important to us. You should always be curious about products you put on your skin. Often the questions we have about products are similar to others and we’ve compiled a list of the most frequently asked.
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We’re always keen to educate our customers on the quality, potency and importance of our formulas. If you have any questions that weren’t answered here, or are generally curious about the team we’d love to hear from you.